UB40’s 40th Anniversary Tour Stage Graphics
3 minute read
How UB40 marked 40 years in the music industry and celebrated with 15,000 fans at the Barclaycard Arena in their home town of Birmingham.
The Client
UB40 are the world’s most successful reggae band, selling over 100 million records around the world in a career that’s spanned the past 4 decades.
Formed in December 1978 in Birmingham, England. The band’s had more than 50 singles in the UK Singles chart, released well over 40 albums and has achieved widespread international success with a loyal fan base that spans the globe.
The Brief
To celebrate the last 40 years in the music industry, UB40 announced a HUGE anniversary tour ending in their home town of Birmingham.
They tasked us with creating a series of motion graphics that would support and contribute to a fully immersive experience that would stimulate their audience and leave a lasting impression to celebrate this monumental milestone - Challenge Accepted!
Our Solution
Designed and curated to enhance the bands LIVE performance! From pulsating speakers, retro graphic equalizers and animated versions of classic album artwork, our solution created a truly memorable, multi-sensory experience that not only amplified the iconic UB40 sound but left loyal fans wanting more.
