Fix Up, Look Sharp!

Mar 1

Written By Darren Titler

3 minute read

Helson Creative Portfolio Stag Digbeth Barbers Barbershop Bar Venue Live Music Rebrand Cocktails Camden Town Brewery

How Stag Digbeth transformed itself from the Custard Factory’s bustling barbershop, into a thriving venue, and one of Birmingham’s most unique hangouts.

The Client

Stag Digbeth is a one-of-a-kind bar’ber shop located in the heart of Birmingham’s creative quarter.

Not only do their expert barbers craft the freshest fades in town, but their bar staff also serve up the finest ethically sourced coffee and signature cocktails guaranteed to turn any frown upside down.

By night this super cool urban hotspot continues to deliver all-around good vibes as the space transforms into a unique venue featuring LIVE DJ sets and performances from Birminghams thriving music scene.

This isn’t your average barbershop, this is Stag Digbeth!

The Brief

Stag Creative Barbers (aka Stag Digbeth) tasked us with developing their brand’s visual identity to support and strengthen their future venture.

They needed a solution that would empower their army of loyal patrons to embrace Stag’s transformation from the traditional barbershop experience to something wonderfully unique. In addition, they also required an identity that would attract a vibrant new audience of like-minded individuals to unite and celebrate their unique offering. Challenge Accepted!

Our Solution

The redefined Stag Digbeth brand identity was carefully crafted to provide a strong sense of belonging! Our versatile solution has allowed Stag Digbeth to curate an unforgettable branded experience like no other, which has captured the hearts of many and has rapidly established itself as one of Birmingham’s iconic independent businesses that’s bold enough to embrace change!

“Better ‘fix up, look sharp’ people! Stag Digbeth has changed the game!”