Big, BOLD and Brummie!!!
3 minute read
How we helped the Birmingham Music Awards create a city-wide billboard campaign with attitude!
Our Solution
Birmingham Music Awards 2022 Billboard Campaign
The Campaign
Designed to deliver an IMPACT - This digital billboard campaign was crafted to maximise the BMA’s brand awareness across the UK’s second city in a bid to highlight Birmingham’s thriving music scene and its rich musical heritage.
With Brummie pride at an all-time high, this bold marketing campaign was perfectly deployed amidst the wave of the hugely successful 2022 Commonwealth Games giving the city another reason to step up and celebrate all its amazing accomplishments.
Digital Billboard + Fly Posters
Out-Of-Home Advertising
Campaign Hero
Jubilee Trade Centre
James Indigo
The Bullring
James Fairlie
Fort Dunlop
Pearce Macca (The Clause)
The Bullring
Lady Leshurr
Fort Dunlop
Rozzzqween
The Bullring
M1llionz
Fort Dunlop
BMA 2022 Nominees
The Bullring
Culture Code
Digbeth
Bambi Bains
Birmingham City Center
Social Sharing
Lady Leshurr
BMA 2022 nominees at Birmingham’s iconic Bullring shopping centre
L>R: Culture Code, Pearce Macca (The Clause), Bambi Bains, Rozzzqween & James Indigo
The Feedback
“Team Helson are up there with the best of them! Superb vision, creative genius and rapid turnaround. They’ve surpassed all our expectations and are an absolute joy to work alongside.”
- Jo Jeffries, Director Birmingham Music Awards