Make Some Noise Birmingham!
3 minute read
How the BMAs went from 1,300 artist entries in just over 3 months, to 1,500 artist entries within 24 hours of launching their new website!
The Client
Established in 2018, the Birmingham Music Awards (aka the BMAs) are so much more than just an awards ceremony!
They provide a supportive community that empowers the region’s talented young musicians, highlights the hardworking professionals that contribute to the music landscape, and celebrates Birmingham’s rich musical heritage that’s inspired the world of music and changed the lives of millions around the globe.
The Brief
Following their highly successful 2019 award ceremony, the BMAs wanted to raise their brand’s awareness and amplify the buzz around their upcoming 2020 award ceremony.
They needed something with real impact! Something that would resonate with the young musicians of Birmingham and inspire them to register for the BMAs 2020 award ceremony.
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That’s because more entries lead to an increase in ticket sales, which helps secure the best venues and bigger corporate sponsorship deals that further support a growing community of young musicians, and a new music infrastructure that’s fully inclusive and accessible to all Birmingham based artists from every walk of life.
Our Solution
The Website
Designed, built and optimised to provide a strong, user-friendly interface that’s clear and easy to use for all readers and a digital brand experience that amplifies the BMAs message to the world.
The Campaign
Carefully crafted to resonate with its audience, this provokingly bold marketing campaign was delivered in both digital and physical formats to maximise its overall impact and encourage the young musicians of Birmingham to step up and take action!
Fly Posting / Wheatpaste Posters / Free Posting
Panda Graffiti Artist
Streat Art / Gorilla Marketing
Marketing & Promotional Flyers
Social Media Marketing
The Results
Website Trafic
+2,840%
Social Impressions
+430%
Profile Visits
+987%
1,500 entries within 24 hours of launching!
Prestigious venue secured for BMA ceremony!
The Feedback
“After several short-lived relationships with agencies, we were lucky enough to be referred to Helson who’ve answered our prayers! With superb vision, creative genius, and rapid turnaround, they surpassed all our expectations.
“No ask is ever too big and the quality of work has added enormous value to our brand. As human beings go, team Helson is up there with the best of them. A joy to work alongside."
- Jo Jeffries, Director Birmingham Music Awards